Oops. PR stunt completely failed, and now BMW and MINI are apologizing, and embarressed. Nothing wrong with naming a storm after an automobile for free advertising, but this one just happend to kill 12 people. Yeah, the storm "Cooper" killed 12 people. Youd don't have to be a marketing major to know that is bad publicity. At least they only payed about $300 bucks for the name, not a huge financial loss.
Do you think this will effect anything? How much will a storm's name really affect business? If it only costs 300 bucks, I don't see how many people actually view that as advertising. However, it's hitting the news bigtime now. Odd how that works out, they still paid for it. And it didn't help a bit.
Haha...oops. Yeah, maybe using potential Natural Disasters for promotional purposes isn't the greatest idea.
ReplyDeleteComing soon to an area near you, Avon Avalanche and Twitter Tornado.
Now it would be kind of cool to be affected by "Twitter Tornado" versus..."big tornado in kansas." It's not quite as boring! i'm kidding.
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